Google’s “Full Coverage” update rolled out earlier this month – but what does it mean for news-SEOs? In-house SEOs from The LA Times, New York Times, Conde Nast, and prominent agency-side SEOs weigh in.
As a news-SEO person myself, I was eager to get my peers’ opinions on:
- If this feature will result in more significant SEO traffic for news sites?
- If editorial SEO best practices and content strategies will evolve because of it?
- If Will it result in closer working relationships between SEO and editorial teams?
- Or, will everything remain “business as usual”?
ICYMI: Google’s new “Full Coverage” feature in mobile search
Google added the “full coverage” feature to its mobile search functionality earlier this month – to make it easier for users to explore content related to developing news stories from a diverse set of publishers, perspectives, and media slants.
Just below the “Top Stories” carousel, users will now begin seeing the option to tap into “Full Coverage”/“More news on…” for developing news stories. The news stories on this page will be organized in a variety of sub-news topics (versus one running list of stories like we’re used to seeing), such as:
- Top news
- Local news
- Beyond the headlines and more
Take a look at in-action here:
While the concept of Google “Full Coverage” was developed back in 2018, it pertained strictly to the Google News site and app. The technology, temporal co-locality, works by mapping the relationships between entities – and understanding the people, places, and things in a story right as it evolves. And then organizes it around storylines all in real-time to provide “full coverage” on the topic searched for.
The launch of Google’s new “Full Coverage” feature in mobile search, specifically, is exciting because it takes its technology a step further; able to detect long-running news stories that span many days, like the Super Bowl, too many weeks or months like the pandemic to serve to users. The feature is currently available to English speakers in the U.S. and will be rolled out to additional languages and locations over the next few months.