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Unlocking the secrets of data storytelling in 2021

1 Mins read

30-second summary:

We’re seeing the growing importance of storytelling with data in 2021—primarily because of the amount of data shared with audiences over the past year. But data needs to make sense to people to lead to better engagement and increased conversions. That’s where visualization comes in.

According to Venngage’s recent study, data storytelling has become a popular tool in an organization’s arsenal, with 48 percent of marketers creating data visualizations weekly.

In this article, we will share why businesses are turning to data storytelling to tell their brand stories and capture their customers’ imagination.

Why is storytelling with data important?

Data-driven storytelling combines data and graphics to tell a compelling story. It also gives the data more context so audiences can understand it better.

The visual representation of data lies can show readers patterns and connections they may not have deduced independently. That’s what makes them such a necessary tool in a small business’ arsenal—data graphics can help companies track their performance and set goals.

Kinds of data visualizations for storytelling

There are numerous visual tools available to render data—they highlight why data visualization is essential.

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About author
Tristan McCue is a 26-year-old junior programmer who enjoys reading, binge-watching boxed sets, and appearing in the background on TV. He is smart and friendly, but can also be very evil and a bit lazy.He is an Australian Christian. He has a post-graduate degree in computing.
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