— — Apps

Super Follows and Ticketed Spaces are coming to Twitter – TechCrunch

2 Mins read

In Twitter’s latest appeal to one-up competitors, from Clubhouse to Patreon, the company announced today that it would begin rolling out applications for Super Follows and Ticketed Spaces.

Twitter first teased the Super Follow feature during an Analyst Day event in February. Super Follows allow creators on Twitter to generate monthly revenue by offering paywalled content to followers who subscribe to them for $2.99, $4.99, or $9.99 per month. To be eligible, users over 18 need to have 10,000 followers and at least 25 tweets in the last 30 days.

Twitter will only take 3% of creators’ revenue after in-app purchase fees — but, on the App Store and Google Play, in-app purchase fees are 30%, which means that creators will take home about two-thirds of what their followers are paying. Once they exceed $50,000 of lifetime earnings on Twitter, the app will take “20% of future earnings after fees.” Combined with the 30% in-app purchase fee, that leaves creators with about half of their followers’ payments. Meanwhile, Patreon only takes between 5% and 12% of a creator’s earnings (bypasses in-app purchase fees since it’s a web-based platform). While creators who primarily engage with their audience on Twitter might benefit from having a way to monetize without directing followers to another app, the difference in payout here is stark. Creators might not abandon their existing Patreon systems for Super Follows, but at the very least, this could offer an additional income stream.

“Our goal is to elevate people driving the conversations on Twitter and help them earn money,” said senior product manager Esther Crawford. “We updated our revenue share cuts after spending more time thinking about how we could support emerging voices on Twitter.”

Ticketed Spaces seem more promising, though, since Clubhouse, Spotify Greenroom, and other competitors don’t offer similar options yet (Discord is testing ticketed audio events on its Stage Discovery portal, but they aren’t out yet). Through Ticketed Spaces, users can set their ticket price anywhere between $1 and $999. Creators can also limit how many tickets are sold, which might incentivize someone to use the $999 key for a one-on-one conversation with a celebrity (still… yikes?). Twitter will remind attendees that the Ticketed Space is happening through push and in-app notifications. Users over the age of 18 who have hosted three Spaces in the last 30 days and have at least 1,000 followers can apply for access.

Clubhouse and Instagram have features that let listeners tip speakers or award badges in a live audio space, but the apps don’t yet allow advance ticket sales. Another way for top creators to make money on these apps is through Creator Funds. Spotify Greenroom and Clubhouse have announced plans for Creator Funds, but it’s not yet clear how the earning potential will compare with selling access to Ticketed Spaces on Twitter.

This slew of updates to Twitter comes after activist shareholders attempted to oust CEO Jack Dorsey last year. Now, Twitter is rapidly adding new features and acquiring companies like Revue (a newsletter platform), Ueno (a creative agency), and Breaker (a social podcasting platform).

Applications to use Super Follows and Ticketed Spaces are only available on mobile (so, no avoiding the in-app purchase fees). For people in the U.S. Currently, only iOS users can apply for Super Follows, but Ticketed Spaces applications are available on both iOS and Android. Twitter is adding a brand new Monetization button to the sidebar in the app, where users navigate to see if they’re eligible to apply to be part of the test groups for these features. These features will launch more broadly in the coming months.

683 posts

About author
Tristan McCue is a 26-year-old junior programmer who enjoys reading, binge-watching boxed sets, and appearing in the background on TV. He is smart and friendly, but can also be very evil and a bit lazy.He is an Australian Christian. He has a post-graduate degree in computing.
Articles
Related posts
— — Apps

Google abused dominant position of Android in India, antitrust probe finds – TechCrunch

1 Mins read
Google has abused the dominant position of Android in India to illegally hurt competitors in the world’s second-largest internet market, a two-year…
— — Apps

Google’s R&D division experiments with newsletters powered by Google Drive – TechCrunch

2 Mins read
Following entries into the newsletter market from tech companies like Facebook and Twitter, Google is now experimenting with newsletters, too. The company’s…
— — Apps

News aggregator SmartNews raises $230 million, valuing its business at $2 billion – TechCrunch

3 Mins read
SmartNews, a Tokyo-headquartered news aggregation website and app that’s grown in popularity despite hefty competition from built-in aggregators like Apple News, today…
Get All Latest Blog Direct In Your Website

Leave a Reply

Your email address will not be published.