With the vaccine rollout picking up pace, Americans are starting to feel more cautiously optimistic about the prospect of traveling again. Those in the travel industry are hoping for a surge in bookings in the coming months and years. A sense of wanderlust has been building, after all ― it’s only natural that we’ll want to explore new places after so much time at home. Many are calling this phenomenon “revenge travel.”
What is ‘revenge travel’?
“While the term may sound silly, ‘revenge travel’ refers to the idea that there will be a huge increase in travel as it becomes safer and things open back up,” said Eric Jones, co-founder of The Vacationer travel journal and planning guide. “Many Americans and those around the world had their vacations altered or outright canceled last year, so they are all looking to satisfy their travel itch at the same time. The term is also retribution against COVID-19 and how it is losing its power to control our lives, including canceling travel plans.”
Suppose vaccination rates continue to increase and case counts decline. In that case, many travel experts predict many Americans will book more trips than they did before the coronavirus era to make up for lost time and to reconnect with friends and family.
“After being confined for a year, ‘revenge travel’ is essentially a slingshot back into the world. It’s a visceral response to pent-up travel demand,” said Mike Kennedy, co-founder of the travel marketplace KOALA.
“While ‘revenge travel’ is the hot new term, it explains exactly what travelers have been saying since the pandemic started,” noted Konrad Waliszewski, co-founder and CEO of the travel app Tripscout. “We are no longer going to take for granted that there will always be a flight tomorrow and an open border waiting to greet us. We will make up for the lost time and experiences with a vengeance.”
Experts are expecting a boom.
“After all the trauma, frustrations, and sacrifices made by so many people throughout the COVID-19 pandemic, the sudden surge in vaccinations across the country is trailblazing a sense of urgency, and impatience, to travel once again,” Fyall said.
He noted that there’s already a boom in travel bookings, as people are eager to spend the miles, points, and vouchers that have accumulated and gone unused over the past year.