— Mobile

Quiq acquires Snaps to create a combined customer messaging platform – TechCrunch

1 Mins read

At first glance, Quiq and Snaps might sound like similar startups — they both help businesses talk to their customers via text messaging and other messaging apps. But Snaps CEO Christian Brucculeri said, “there’s almost no overlap in what we do” and that the companies are “almost complete complements.”

That’s why Quiq (based in Bozeman, Montana) is acquiring Snaps (based in New York). The entire Snaps team joins Quiq, with Brucculeri becoming senior vice president of sales and customer success for the combined organization.

Quiq CEO Mike Myer echoed Bruccleri’s point, comparing the situation to dumping two pieces of a jigsaw puzzle on the floor and discovering “the two pieces fit perfectly.”

More specifically, he told me that Quiq has generally focused on customer service messaging, with a “do it yourself, toolset approach.” After all, the company was founded by two technical co-founders, and Myer joked, “We can’t understand why [a customer] can’t just call an API.” Snaps, meanwhile, has focused more on marketing conversations and on a managed service approach where it handles all of the technical work for its customers.

In addition, Myer said that while Quiq has “really focused on the platform aspect from the beginning” — building integrations with more than a dozen messaging channels including Apple Business Chat, Google’s Business Messages, Instagram, Facebook Messenger, and WhatsApp — it doesn’t have “a deep natural language or conversational AI capability” the way Snaps does.

Myer said that demand for Quiq’s offering has been growing dramatically, with revenue up 300% year-over-year in the last six months of 2020. At the same time, he suggested that the divisions between marketing and customer service are beginning to dissolve. Service teams have increasingly given sales goals, and “at younger, more commerce-focused organizations, they don’t have this differentiation between marketing and customer service” at all.

The two companies were already working together to create a combined offering for direct messaging on Instagram, which prompted broader discussions about bringing the two products together. Moving forward, they will offer an integrated platform for a variety of customers under the Quiq brand. (Quiq’s customers include Overstock.com, West Elm, Men’s Wearhouse, and Brinks Home Security, while Snaps’ include Bryant, Live Nation, General Assembly, Clairol, and Nioxin.) Brucculeri said this will give businesses one product to manage their conversations across “the full customer journey.”

683 posts

About author
Tristan McCue is a 26-year-old junior programmer who enjoys reading, binge-watching boxed sets, and appearing in the background on TV. He is smart and friendly, but can also be very evil and a bit lazy.He is an Australian Christian. He has a post-graduate degree in computing.
Articles
Related posts
— Mobile

Mobile Alabama for Online Entrepreneurs

5 Mins read
Mobile Alabama is the Mobile Area Chamber of Commerce’s most popular online business training course for entrepreneurs, mobile app developers, and entrepreneurs…
— Mobile

Pakistan edtech startup Maqsad gets $2.1M pre-seed to make education more accessible – TechCrunch

2 Mins read
  Taha Ahmed and Roshan Aziz left their jobs in strategy consulting and investment banking in London earlier this year to found…
— Mobile

Tile secures $40 million to take on Apple AirTag with new products – TechCrunch

3 Mins read
Tile, the maker of Bluetooth-powered lost item finder beacons and, more recently, a staunch Apple critic, announced today it has raised $40…
Get All Latest Blog Direct In Your Website

Leave a Reply

Your email address will not be published.