— Seo Tips

Is it time to switch to a new SEO tool?

2 Mins read

30-second summary:

The SEO industry is constantly changing and evolving. Your SEO agency’s needs also change as your business grows. The tools you use will shape how you direct your growth. So it’s essential to stay up-to-date on what’s new in the space to decide whether adopting a new SEO tool would benefit your business. Yet, it’s always a question of prioritizing what’s critical for your business requirements.

There are many factors at play here:

  • Some SEO platforms solve problems that you maybe didn’t even know existed – to identify these, you need to stay abreast of new advancements in the industry
  • Some solve a particular problem, which you’re already aware of – in these cases, it’s just about identifying which tool is the best fit for your agency’s needs.
  • Some offer a seamless experience that helps you optimize your SEO workflows.
  • Some offer competitive advantages in terms of features or pricing

In our interviews with top SEO agencies from around the globe, we’ve gathered various insights into the factors that most influence the decision to test and even switch to a new core SEO tool. Here are some telltale signs that it might be time to start prospecting for new SEO software in your tool stack.

1. Your current tool isn’t giving you the correct data or functionalities

Accuracy and functionality are the most significant pain points. SEO professionals have with their tools.

Does your current solution give you enough data? Does it provide the correct information? If not, you may not be able to deliver on your SEO goals. Have you ever come across either of these problems?

Unreliable or incomplete data

Some SEO platforms provide more data features than others, while others charge extra to view specific metrics, like:

Having this data is invaluable for SEO professionals. But having to pay for it granularly can be a hugely limiting factor, particularly for smaller agencies.

For example, mapping the traffic data from Google Analytics and matching it with the keyword data from Google Search Console to get what’s “(not provided)” means you can show clients the direct impact which SEO has on other business goals – like how increasing ranking for a keyword affects conversions.

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About author
Tristan McCue is a 26-year-old junior programmer who enjoys reading, binge-watching boxed sets, and appearing in the background on TV. He is smart and friendly, but can also be very evil and a bit lazy.He is an Australian Christian. He has a post-graduate degree in computing.
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