People change, things change, everything changes with time. But there will always be one or more reasons behind the changes. Sometimes we come to know the reason, and sometimes we don’t. As long as you are on the internet, you must understand that the Google logo has changed many times. And there are indeed some or many thoughts behind these changes that occurred in the Google logo. Do you know or want to know the reasons or thoughts behind these changes? If you want to know, then you must go through the article below.
The founders of Google are Larry Page and Sergey Brin, and currently, the CEO of Google is Sundar Pichai. It was founded on 4th September in 1998 in Menlo Park, California, United States. Now, It has gained much more popularity among the people. Every android and windows user has built-in Google features while purchasing their phones and laptops, respectively. So if you are an android or windows user or not, you must have noticed the colors in all applications of Google. They are red, green, yellow, and blue. Each color possesses some meanings or thoughts, just like the revolutions of its logos.
While the red color radiates excitement, passion, and urgency, on the other hand, the yellow color evokes cheerful, optimism, and brightness. The blue color is for the trust and security of the users. The green color stands for to show that they are not going to break the rules. Where red, blue, and yellow are the primary colors used in the Google logo, green is the lone secondary color used in the “L” letter of the Google logo.
The logo of Google has changed seven times since now. The 1st one was the pre-launch of Google. Then 2nd was for one month; from the launch day, September 1998, to the next month, October 1998. Then from October 1998 to May 1999, for eight months, the 3rd logo continued. The 4th logo remained for 11 years, from May 1999 to May 2010. From May 2010 to September 2013, the 5th logo of Google was there. After that, in September 2013, the 6th logo of Google was introduced, which remained for two years, up to September 2015. And from 1st September 2015 to the present day for five years, the Google logo is there for Android, Windows, Linux users. So these are the period or life span of each 7 Google logos.
Ruth Kedar is the graphic designer who has introduced the colorful logos of Google. The current Google logo that was introduced on 1st September 2015 has a resemblance to the alphabet logotype. When the last time the logo was launched, the CEO of Google wrote in his posted blog, “ Google is not a conventional company. Our mission – to make the world’s information and make it universally accessible and useful – continues to evolve… a new brand identity that aims to make Google more accessible and useful to our users – wherever they may encounter it.”
The interesting fact about Google’s logos is they all have entirely relativity to the word “Google” or its first logo. Over 20 years, Google’s logo has gone through many redesigns, tweaks, and overhauls. There is a say that changes should occur with time, but they should not change the primary identity. Likewise, Google is following the rule, as there are many changes in the graphics of the Google logo, but the word has not changed as its primary identity.
The best thing about the Google logo is its simplicity, user-friendly, approachable style. It is understandable by all kinds of users to make it user-friendly and straightforward. Even the logo “G” is derived from the word Google itself. The letter “G” also has all the colors that are used in the Google logo. All the colors are sequenced in the G letter to get eye movement around the letterform “G.,” But it has increased visual weight. It stands up at a small height while sharing enough space for other elements when needed.
Even there are motioned Google dots that state the dynamic and perpetually state of the logo. The drops in motion evoke the intelligence of the work of Google and indicate that Google is now working for the user. The dots contain all the Google colors used in its logo itself. Listening, thinking, replying, incomprehension, and confirmation are expressions developed in the Google dots. The motion of bubbles is designed for its consistent paths and timing, although it seems spontaneous. The bubbles are moving along geometric arcs and following a sharp easing curve that is a standard set.
