— Seo Tips

Four ways to use your website data to discover missed sales opportunities

1 Mins read

30-second summary:

In the age of online marketing and data intelligence, every click matters. Traffic is an excellent metric for the potential success of your business, after all. Alas, traffic means little without conversions. A brick-and-mortar store that sees plenty of footfall but fails to make sufficient sales will be considered a failed business model. The online world is no different. Without conversions, a website is just an expensive – and ultimately unsuccessful – advertising campaign.

A conversion is the completion of any pre-determined action on a website. This could be downloading free content in exchange for joining a mailing list or interacting with the site through social media or a contact form. The gold standard of conversions will always be sales, though. If your product or service is not turning a profit, something needs to change.

By studying and understanding website data, you can pinpoint missed opportunities for sales on your site. Utilizing tools and software, you’ll understand what visitors are looking for and why they bounce without converting.

Data to review

Here are four core KPIs that should be studied to understand why visitors leave your site without converting. By mastering and understanding this data, you can make any necessary adjustments to your website and marketing strategy – potentially reaping financial rewards.

1. Google Analytics exit pages

The exit page, which is tracked on Google Analytics, is the last interaction a user has with your website before terminating a session. Google Analytics records exit pages as a percentage, referring to this as an exit rate.

The most popular exit page on any website will be the thank you page after completing a conversion in an ideal world. At this stage, the user has concluded their business to the satisfaction of all parties.

683 posts

About author
Tristan McCue is a 26-year-old junior programmer who enjoys reading, binge-watching boxed sets, and appearing in the background on TV. He is smart and friendly, but can also be very evil and a bit lazy.He is an Australian Christian. He has a post-graduate degree in computing.
Articles
Related posts
— Seo Tips

How to use PageRank for ecommerce websites

1 Mins read
30-second summary: The PageRank still exists, and here’s a deeper look at how Google’s Reasonable Surfer Model plays a key role A…
— Seo Tips

How to get buy-in from the C-suite

2 Mins read
30-second summary: Often SEOs and search marketing managers struggle to convey value to the board, which hampers funding and support for relevant…
— Seo Tips

four keys to boost lead generation and sales

2 Mins read
30-second summary: Social media has increasingly become a key avenue for the fate of brands’ online performance There is a relation between…
Get All Latest Blog Direct In Your Website

Leave a Reply

Your email address will not be published.